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VetsWhoCode Brand Style Guide

June 1, 2016

Retool, Retrain, Relaunch

#VetsWhoCode is a streamlined, highly selective software development training program intent on transitioning military veterans into the vacancies of the tech sector.

#VetsWhoCode was founded by vets who themselves faced the realities of transitioning. We don’t focus our energy on marketing ploys or on how many people we can funnel through a pipeline. Instead, we choose quality over quantity and tangible results over lofty ideals.

We are solution-based and action-oriented. If our students can’t make money with it then we don’t bother teaching it.

Results Driven

We focus on the skills you need for the software industry.

100% Online

Our workflow ensures that you can learn from anywhere.

Learn Pragmatically

Learn to think and solve problems like a programmer.

Prepared for the Industry

Our focus is getting you employment ready.

Our Logo

The #VetsWhoCode logo is designed to bring together the hashtag and the American flag. It is the emblem that represents everything that we stand for. Use it with intention and purpose.

The Flag Emblem

The Flag emblem is our brand's shorthand for everything we stand for: America, technology, and moving forward.

You can use the emblem without the logotype on promotional materials and merchandise. However, the logotype must be present in a non-dominant position.

Logo Misuses

Do not manipulate, tweak, or otherwise alter the #VetsWhoCode logo in any way. Always use the approved Pantone CMYK or RGB values.

Colors

The #VetsWhoCode color palette is based on the exact Pantones used for the American Flag. Make sure to use the approved Pantone CMYK or RGB color values.

  • Navy Blue: R: 9, G: 31, B: 64 - Pantone 282 C
    • Navy Blue: #091f40
  • Red: R: 197, G: 32, B: 62 - Pantone 193 C
    • Red: #c5203e
  • White: R: 255, G: 255, B: 255 - Pantone White
    • White: #ffffff

Typography

#VetsWhoCode uses the typeface Gotham for all of its collateral.

Gotham represents the best of both worlds: modern and traditional values. It is a strong and clean typeface that reflects the modernism of technology but still demonstrates the integrity of tradition.

Headlines

Use Gotham Bold for headlines.

Body Copy

Use Gotham Book for body copy.

Captions

Use Gotham Book Italic for captions.

Example

Retool. Retrain. Relaunch.

Our vision is to close the digital talent gap and ease career transition for military veterans through software development training.

Visit us online at vetswhocode.io