Copyright (C) 2017 Google, Inc. License: Apache 2.0
This is not an official Google product. For research purposes only.
This R package (amss
) is an open-source implementation of the Aggregate
Marketing System Simulator developed at Google [1].
This package provides object classes, methods, and functions related to simulated aggregate time series marketing data. It provides functionality to generate both simulated data and associated ground truth metrics. Version 1.0 implements the simulation framework presented in [1].
See the vignette and the manual in this package (in the subdirectory inst/doc/
in the source package).
[1] Zhang, S. and Vaver, J. (2017) Introduction to the Aggregate Marketing System Simulator.